Hello!
I’m Sharma Durai
Designing products that scale, simplify complexity, and drive impact
Lead Product Designer | Product Strategy, Enterprise UX & Design Systems
13+ years shaping enterprise and SaaS products, simplifying complex workflows, and building scalable digital experiences across finance, logistics, healthcare, and manufacturing.
Product Strategy • Enterprise UX • Design Systems • AI-enabled Experiences
Selected Work
A selection of product design work exploring complex workflows, enterprise UX, design systems, and scalable digital experiences.
About Sharma
I’m a Lead Product Designer with 13+ years of experience shaping enterprise and SaaS products across finance, logistics, healthcare, and manufacturing.
I work across product discovery, UX strategy, interaction design, visual design, and design systems—helping teams simplify complex workflows and turn business requirements into scalable product experiences.
I’ve led design teams and cross-functional initiatives across multiple products, partnering with product, engineering, business, and operations teams from early discovery through delivery.
More recently, my work has expanded into AI-enabled workflows, intelligent dashboards, conversational interfaces, and human-in-the-loop experiences.
Product Strategy
Connecting user needs, business goals, and product direction to shape meaningful solutions.
Enterprise UX
Simplifying complex workflows, operational systems, and data-heavy experiences.
Design Leadership
Leading designers and cross-functional teams from discovery through delivery.
Design Systems
Building scalable foundations that improve consistency, efficiency, and product quality.
AI Experiences
Designing AI-assisted workflows, intelligent interfaces, and human-in-the-loop experiences.
Core Expertise
13+ years shaping complex digital products through product strategy, enterprise UX, and scalable design systems.
Product
& Design Leadership
- Product Strategy
- Product Discovery
- Design Direction
- Cross-functional Leadership
- Team Management
- People Leadership
- Stakeholder Alignment
- Design Mentorship
- Design Reviews
- Design Operations
UX
& Product Design
- UX Research
- User Journeys
- Information Architecture
- Interaction Design
- Wireframing
- Prototyping
- Usability Testing
- Data Visualization
- Accessibility
Enterprise
& SaaS
- B2B SaaS
- Enterprise Applications
- Complex Workflows
- Operational Dashboards
- Analytics Products
- Workflow Automation
- Design Systems
- Design Tokens
- Component Libraries
AI
& Emerging Experiences
- AI-assisted Workflows
- Human-in-the-loop Experiences
- Conversational UI
- NLQ Interfaces
- AI State Design
- RAG-powered Experiences
Tools & Technology
The tools and technologies I use to turn product ideas into scalable digital experiences.
Design
& Collaboration
- Figma
- FigJam
- Miro
- Sketch
- Adobe XD
- Axure
- Maze
- Hotjar
Product
& Delivery
- Jira
- Azure DevOps
Web
& Frontend
- HTML/CSS
- Bootstrap
- Tailwind CSS
My Experience
Led projects to develop and optimize SaaS platforms, enhancing scalability and user engagement.
Lead Product Designer
Independent Consultant | Chennai, India
May 2024 - Present
Partnering with B2B SaaS teams on product discovery, UX strategy, design systems, and end-to-end product delivery.
- Shaped product strategy and UX direction for 5+ B2B SaaS products, from discovery through delivery.
- Reduced stakeholder time-to-insight by approximately 35% through AI-assisted reporting and NLQ interfaces.
- Designed human-in-the-loop workflows with real-time AI states and confidence indicators to improve transparency and user trust.
- Developed a modular Figma component library that reduced design-to-engineering cycle time by approximately 30% and improved cross-product workflow efficiency by 27%.
Lead UI/UX Designer
Sutherland | Chennai, India
May 2023 — Apr 2024
Led UX direction for AI-enabled enterprise platforms, simplifying complex workflows and helping operational users interact with data and intelligent systems more effectively.
- Led a cross-functional squad of 8+, providing design direction, mentoring, stakeholder alignment, and end-to-end delivery support.
- Restructured the UX architecture of a high-volume service-request platform with agentic automation, adopted by 500+ operational users.
- Introduced conversational UI, RAG-powered search, and contextual prompt experiences for complex enterprise data.
- Reworked information architecture and ML output visualization, reducing task completion time by 18% while lowering errors and support escalations.
Lead UI/UX Designer
Bahwan CyberTek | Chennai, India
Nov 2018 — Nov 2022
Led design across a portfolio of enterprise SaaS products, setting design direction and creating scalable experiences across finance, logistics, and healthcare.
- Led a design function of 12–20 designers and cross-functional contributors across 20+ SaaS products, driving design quality and stakeholder alignment.
- Created operational dashboards that improved workflow efficiency by 25%, helping teams work with complex operational data more effectively.
- Established a scalable enterprise design system covering tokens, components, and reusable patterns across multiple product lines.
- Improved key product journeys and reusable design patterns, contributing to approximately 20% higher feature adoption and 15% higher user retention.
Lead UI/UX Designer
Tranzport Inc | Chennai, India
Aug 2017 — Nov 2018
Redesigned role-based experiences for a logistics platform, simplifying real-time supply-chain workflows across warehouse and transportation operations.
- Redesigned role-based dashboards for a 200+ user logistics platform, delivering a 40% efficiency gain within the first quarter after launch.
- Collaborated with engineering and operations teams to design real-time tools supporting warehouse and transportation workflows.
- Simplified complex operational workflows through clearer information architecture, interaction patterns, and data presentation.
Senior UI/UX Designer
Congruent Info-Tech | Chennai, India
Jan 2016 — Jul 2017
Designed interaction flows for enterprise applications, focusing on usability, edge cases, and error prevention across complex user workflows.
- Defined interaction flows, edge cases, and error states for core enterprise applications, reducing critical task errors by approximately 20%.
- Conducted usability testing with end users and translated findings into practical interface improvements.
- Improved key workflows to help increase daily task throughput and create more efficient user experiences.
UI/UX Designer
India Pistons Ltd | Chennai, India
Aug 2014 — Dec 2015
Designed internal analytics and asset-tracking experiences for manufacturing operations, helping teams improve reporting efficiency and operational visibility.
- Created internal analytics dashboards and asset-tracking interfaces supporting manufacturing operations.
- Improved reporting efficiency by 25%, making operational information easier for floor teams to access and act on.
- Worked with cross-functional teams to understand manufacturing processes and translate operational needs into practical digital experiences.
Web Designer
idreamdevelopers | Coimbatore, India
Jun 2010 — Jun 2014
Started my career in digital design, delivering web and mobile products for global clients while building a strong foundation in interface design and frontend collaboration.
- Delivered web and mobile products for 15+ global clients across varied digital requirements.
- Worked closely with developers to translate designs into consistent, production-ready interfaces.
- Improved frontend revision cycles by approximately 30% through structured design handoffs and clearer communication with development teams.