Hello!
I’m Sharma Durai
Designing products that scale, simplify complexity, and drive impact
Product Designer with 13+ years of experience crafting mobile and web experiences.
13+ yrs • Mobile & Web • End-to-End UX
Explore Case Studies →Selected Work
A selection of product design case studies focused on usability, scalability, and impact.
About Sharma
Professional Focus
Designing 0→1 and scaling mobile & web products
Leadership Experience
Led cross-functional teams and delivered end-to-end projects
Core Expertise
Translating complex problems into intuitive solutions
Methodology
Research → Strategy → Design → Delivery
AI Innovation
Using AI tools to accelerate workflows and outcomes
Core Expertise
13+ years designing and scaling digital products from 0 → 1 across mobile and web.
Design
Product Design
Turning user insights into scalable product decisions that drive business impact.
UX Design
Designing intuitive, end-to-end experiences across complex user journeys.
Interaction Design
Crafting seamless flows that improve usability, engagement, and efficiency.
Research
UX Research
Uncovering user insights through interviews and journey mapping to inform product decisions.
Usability Testing
Validating designs to ensure usability, clarity, and user satisfaction.
Interviews
Gathering qualitative insights to drive informed and impactful design decisions.
Systems
Design Systems
Building scalable systems that ensure consistency and efficiency across products.
Information Architecture
Structuring information for intuitive navigation and seamless user experiences.
Prototyping
Creating interactive prototypes to test, validate, and refine design solutions.
My Experience
Led projects to develop and optimize SaaS platforms, enhancing scalability and user engagement.
Lead Product Designer
Independent Design Consulting | Chennai, India
May 2024 - Present
Leading end-to-end design for 0→1 and scaling digital products across multiple domains and platforms.
- Established and scaled design systems enabling consistent and efficient product development
- Reduced design-to-development cycle by 30% through streamlined workflows
- Led cross-functional collaboration across product, engineering, and stakeholders
Lead UI/UX Designer
Sutherland | Chennai, India
May 2023 — Apr 2024
Led design for AI-driven enterprise platforms, improving task efficiency and enabling non-technical users to interact with complex data systems.
- Led a cross-functional squad of 8+, mentoring designers and owning end-to-end design delivery for AI-powered features
- Redesigned a high-volume service platform with agentic automation, supporting 500+ users and reducing manual effort
- Enabled non-technical users to query complex data independently through conversational UI and RAG-powered search
- Improved task completion time by 18% through information architecture redesign and clearer ML output visualization
Lead UI/UX Designer
Bahwan CyberTek | Chennai, India
Nov 2018 — Nov 2022
Designed enterprise-grade digital solutions focusing on usability, efficiency, and scalable user experiences across complex workflows.
- Improved workflow efficiency by 20% by redesigning complex enterprise user journeys
- Delivered intuitive dashboards and data-heavy interfaces for business-critical applications
- Collaborated with cross-functional teams to translate complex requirements into usable solutions
Lead UI/UX Designer
Tranzport Inc | Chennai, India
Aug 2017 — Nov 2018
Contributed to designing intuitive user interfaces and improving user experience across web and mobile products.
- Designed and iterated on core product screens improving usability and clarity
- Created wireframes and interactive prototypes to communicate design solutions
- Worked closely with developers to ensure pixel-perfect implementation
Senior UI/UX Designer
Congruent Info-Tech | Chennai, India
Jan 2016 — Jul 2017
Built foundational design skills by working on user interfaces, wireframes, and early-stage product experiences across web applications.
- Designed responsive UI screens improving clarity and usability
- Developed wireframes and prototypes to communicate design ideas
- Collaborated with teams to ensure consistent and user-friendly interfaces
UI/UX Designer
India Pistons Ltd | Chennai, India
Aug 2014 — Dec 2015
Gained hands-on experience in structured problem-solving, process understanding, and cross-functional collaboration within a manufacturing environment.
- Analyzed workflows to identify inefficiencies and improvement opportunities
- Worked with teams to understand end-to-end system processes and user interactions
- Applied structured thinking to simplify complex operational tasks
Web Designer
idreamdevelopers | Coimbatore, India
Jun 2010 — Jun 2014
Started my design journey by building foundational skills in user interface design and contributing to early-stage product experiences.
- Designed basic UI screens and layouts for web applications
- Created wireframes and simple prototypes to communicate ideas
- Worked with developers to ensure clear and consistent design implementation